Carloman Systems is an Ahmedabad, India–based industrial automation company offering a wide range of solutions — from PLC manufacturing and smart meter systems to digital kiosks and data logging solutions.
As the company expanded its service portfolio and began serving clients across multiple industries, they needed a cohesive brand identity that could communicate both their engineering precision and their modern, technology-driven vision.
Industry
Real Estate
Industry
2 weeks
Industry
UX Research , Information Architecture, Visual Design
While Carloman’s work was deeply technical, their previous visual identity lacked clarity and consistency.
The challenge was to create a brand system that bridges industrial strength with digital sophistication — a design language that reflects innovation, reliability, and growth while staying practical across all touchpoints, from product labeling to digital platforms.
1. Precision-driven logo system -The logo design uses geometric alignment and balanced proportions to express control, flow, and order — the same principles that define automation. The result is a strong, modern mark that feels both industrial and intelligent.
2. Industrial yet refreshing color palette - The visual identity centers around Tiber blue (#092533) and Mountain Meadow green (#1BB687) — a blend symbolizing trust, growth, and technology. Complementary neutrals like Slate Gray and Loblolly bring balance and adaptability across print and digital formats.
3. Typeface pairing for strength and clarity - Using Blair ITC Bold as the primary typeface gives the brand a technical and authoritative tone, while Lato provides legibility and friendliness in longer content. This pairing creates a modern industrial feel that’s approachable and professional.
4. Scalable and consistent system - Every design decision — from color ratios to spacing and logo usage — was defined to ensure the identity scales across stationery, web design, UI screens, and social media. This made the brand instantly recognizable, whether on physical hardware or digital platforms.
5. Visual language inspired by automation - Supporting graphics draw inspiration from circuit patterns and data flow, subtly reinforcing the company’s technical expertise without overwhelming the clean, modern aesthetic.
Brand Guidelines
Outcome
The refreshed identity positions Carloman Systems as a trusted partner for smart industrial transformation.
The new brand communicates precision, reliability, and innovation — helping the company stand out in a competitive automation market while staying true to its engineering roots.
Impact
Website launched in 6 weeks
from initial research to final design handoff
5+ key pages designed
(Home, Solution, Pricing, Resources, ROI Calculator)
100% scalable Style Guide
built for future features and product growth
Positive stakeholder feedback
on clarity, futuristic identity, and usability
