Clotheslyne is a laundry service app that’s kind of like a mix between Uber and your favorite dry cleaner. The idea is simple: people can book laundry pickups through the app, and others—called Clothelyners—can sign up to wash and fold clothes from home and earn money. It’s convenient for people who are too busy to do laundry, and it creates a new side-hustle opportunity for folks with extra time or laundry space at home. Basically, it connects the two in a super easy way.
Industry
Education, Finance
Industry
3-4weeks
Industry
UX research , user journey mapping, product design
Create a guided, trustworthy experience that helps customers book faster and empowers Clothelyners to earn confidently on their own terms.
When I first joined the project, the core idea was solid—but the app experience needed some serious love. Customers needed a clear, quick way to book services without feeling confused or overwhelmed. And for the people doing the laundry (Clothelyners), there wasn’t a smooth flow to register, manage jobs, or know what they’d earn. There were too many small friction points that added up. That’s where thoughtful UI/UX came in—to make sure the app felt easy, approachable, and genuinely helpful for both sides.
Research
• User surveys (customers + clothelyners)
• App feedback collection
• Competitor review
• Mapped key pain points
Synthesis
• Defined two personas
• Mapped both user journeys
• Tracked emotional highs and lows
• Prioritized UX problems
Ideation
• Reworked booking flow (24hr, 2-day, subscription)
• Added smart add-ons & • product suggestions
• Introduced tracking & photo proof
• Designed calendar view for providers
Final Designs
• High-fidelity UI in Figma
• Created design system components
• Built guided flows for both user types
• Focused on simplicity and trust
Reflection
• Small UX wins = big user trust
• Dual-user platforms need balance
• Prioritized painkillers over nice-to-haves
• Left room for future feature growth
A busy professional who wants to outsource laundry without stress. He needs something that’s quick, clear, and doesn’t make him think too hard.
A stay-at-home mom who wants to earn money by doing laundry at home. She’s looking for something that’s flexible and easy to use.
I gathered survey responses from both customers and clothelyners to understand what they were struggling with while using the app.
• Over 50% said the booking flow felt confusing or incomplete
• 70% didn’t feel well-informed about pricing or service types before booking
• 80% mentioned they didn’t receive updates after placing an order
• More than half said they wouldn’t recommend the app in its current state
• 60% found the sign-up process unclear or too long
• 65% said job request details were vague or hard to follow
• 70% were unsure about how/when they’d be paid
• Many didn’t feel confident continuing to use the platform long-term
The User Journeys – Before Redesign
Customer Journey (Old App)
Clothelyner Journey (Old App)
With the feedback in hand, I focused on two major goals:
✔ Make booking services as easy as ordering coffee
✔ Give clothelyners clarity, control, and confidence in their workflow
For Customer
• Introduced 3 clear options: 24hr, 2-day, or Subscription, each with visible pricing
• Added built-in add-ons and special requests — no more manual forms
• Suggested best laundry products based on fabric type
• Included tracking and photo proof so users know exactly where their laundry is
For Clotheslyner
• Streamlined onboarding with a simple form wizard
• Added a calendar view to help them manage their availability and jobs
• Clear job cards with all necessary info in one place
• Live job status and transparent payout visibility
Wireframes
Customer app
Clotheslyner app
Final Designs
Customer app
Clotheslyner app
UI ELements
Impact
65% increase in successful order completions
within 2 months of redesign launch
40% drop in customer confusion around pricing
within 2 months of redesign launch
Improved job acceptance rate by 50%
within 2 months of redesign launch
Introduced a scalable design system
to support future features and platform growth
Enabled faster user decisions
through upfront service comparison and guided flows
Boosted trust and transparency
by adding live tracking and photo proof for deliveries
Key Learnings
Designing for two user types requires constant context switching — empathy is everything.
Clarity always beats cleverness, especially in task-heavy flows like booking or job management.
Building trust doesn’t always mean adding features — sometimes it’s just surfacing the right info at the right time.
Working within an existing system taught me to prioritize impact over perfection.
Scalable UI starts with scalable UX — the design system only works if the flow makes sense first
